URL: https://www.facebook.com/profile.php?id=61588540142621
Round 2: As I already have a business FB page, I needed to create another for this assignment. I an soooo glad that I did as the learning lit a fire under my derriere to redo my current business' FB page as well as tighten up my branding. I asked ChatGPT to help me help myself. I used this prompt for guidance:
I am creating a new FB arts & craft store page called BE Bowls. Bio reads: Ceramic Expression Bowls. I want to showcase ceramic bowls used for BEreavement, BElief, & other emotions. that I am looking for an array of words used to convey many emotions with the intent to use a play on words for a company called "BE Bowls" where ceramic bowls are used to put various things in as a way to move through challenging emotion or as an expression of inspiration. What are some words that begin with "be" than convey emotion (eg. bereavement, belief, etc...)?
That prompt began to guide me & I guided Chat with my intentions. The partnership was delightful...awwww: details to dutiful delivery. Alliterate much? Insert giggle here.
Insight from the weary (it's 1am but I couldn't stop once I got going).
I underestimated the dropdown menu.
Creating the FB page for Be Bowls Studio was technically simple. Upload a profile image. Add a cover. Fill in fields. Select a category. The mechanics were frictionless. The meaning was not...it usually never is. “Arts & Crafts Studio” appeared first. It was accurate in a literal sense: Clay. Hands. Kiln...but something about it felt folded, like a collapsible chair. My bowls are quiet, yes, but they are not quaint. They are vessels. Weighty, weight-bearing forms, so I changed the category to “Art Studio.”
Nothing visible shifted. Everything subtle did. No marching band or confetti...just flow. That was the first lesson: positioning lives in small decisions.
The cover photo brought the second. What felt spacious on desktop looked slight on mobile. Negative space began to read as neglect instead of intention. I resized. Repositioned. Reconsidered proportion. At one point, I stretched the image, not because perfection demanded it, but because authority did. Okay, desperation did because I needed it work & it did! Scale is not cosmetic. It is psychological (did I mention I was a psych major in undergrad?)
Then came the “About” section.
The character limit trimmed excess language with surgical precision and unfortunately, like an undesired amputation. It would not permit wandering adjectives or poetic indulgence. You know...the hyperbole that so align with my character, lol. The description had to hold its own weight:
Small-batch
Sculptural
Handcrafted with intention
Limited releases
Compression corralled verbosity (too bad my prolix style could not have been corralled here as this was supposed to be a short post...FAIL). Anyway, I learned that a business page is less like hanging a sign and more like centering a bowl on a table. Placement matters. Spacing matters. Silence matters (I am a work of progress on this one too...don't judge me).
Be Bowls Studio is in its earliest season: modest followers (okay 1 follower & it's me), measured posts, foundational structure. That feels right...Clay sets before it strengthens. The setup was easy. Alignment was not. Not terrible, just timely.
What surprised me most in this exercise was not the technology, but the mirror it held up. A FB page is a digital surface, yes...but it reveals the decisions beneath it. What do you emphasize? What do you omit? Do you chase attention or cultivate alignment? In building Be Bowls Studio’s presence, I am less interested in momentum than in coherence. Clay teaches patience. Form teaches restraint. If the page grows, it will grow from those same principles...not from noise, but from intention.
Image Credit: Dall-E-3 image generator
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