Look at me, listen to me...I'm important. Blah, blah, blah. Ugh, all of this makes my skin crawl (when I am feeling cranky, which I am at the moment). The issue I have with many of these people is that so much of what is being "sold" is disingenuous and on par with absurdity with regard to false claims. I have, personally, witnessed this and have had to dispel the nonsense in a clinical setting as a doctor. I, regularly, have patients bring up products or treatments that have been promoted through social media.
The necessity of playing this game is maddening...that said, global exposure at one's fingertips poses a marketing reach like never before.
Social Media Influencer: If I had the money, I'd love for a mega, macro, or micro influencer to mention my services at least quarterly. Why quarterly? My rationale is that this would allow me to change what services or products the influencer mentions so that I could gauge what the outcome for each of these would be. Now, one could argue that focusing on one service or product would be the best strategy; however, in light of the different services and products that I provide, I could use this data to aid me in potentially modifying future service and product offerings. I have had a macro influencer mention me and my business. This combined with being on this person's podcast and attending a VIP event did result in increased business and business that I still have as result of those efforts years ago.
Brand Ambassadors: This would be lovely if the ladies who receive my services sang my/our praises; however, the problem that I encounter is that many of the women I provides services for do not want others to know. Now, I can certainly understand this as I am their doctor and there is a HUGE degree of personal nature to much of what they see me for. I believe this may change over time as more perimenopausal and menopausal women are feeling more comfortable with sharing their experiences publicly. With regard to my aesthetic services, many women elect to not allow me to share their photos and, obviously, those women would not want to share their results on social media. BUT...it only takes a few fans who are willing to share that could make a BIG difference. This module has made me think about a way to ask my patients to engage. I am going to put this on my agenda with the office manager to brainstorm.
NOTE: recently, I had a patient want to create all sorts of AI content, including a website for me. She also, referred several family members to me. This ALWAYS feels wonderful and reminds me that despite being a cranky butt at the moment, the lessons that I am learning in the class and in business are ongoing and usually met with open arms and a cheerful soul.
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